Unfortunately, choosing an online ordering software platform requires a great deal of time and research. Restaurants often pay hefty commission fees-between 15 to 35 percent-in exchange for using these third-party platforms.īudget-conscious small and midsize restaurants can choose from a variety of in-house online ordering software-most of which do not charge commission fees that eat into their bottom line. More than 3 million people placed an order through GrubHub in the past year alone.īut the convenience these services provide do not come cheap for restaurant partners. The widespread popularity of online food ordering is nowhere more evident than in the growth of third-party apps such as GrubHub and UberEats. A 2017 survey conducted by Morgan Stanley found that 52 percent of take-out or delivery orders were made online, through a restaurant website, delivery service website or mobile app.
Online ordering is making a big impact on the restaurant industry.
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